Wordless Wednesday
12 years ago
Wednesday 3 March 2010
Ugg Boot Luxury Secrets and warm to your feet
You’ve found the world’s most comfortable ugg boots. The thicker merino sheepskin used in our ugg boots cools your toes in summer and warms in winter to produce a supremely comfortable 22 degree constant temperature. Unlike other footwear, ugg boots are made from a natural insulator. Constantly circulating air prevents heat exchange keeping you comfortable regardless of the temperature. With thicker sheepskin we offer greater insulation, comfort and strength
The thick fleecy inner of our merino sheepskin ugg boots are constructed from millions of microscopic fibres which posses extremely remarkable qualities. Among these marvels is strength and elasticity. Ounce for ounce, wool is stronger than steel and can withstand being bent over 30,000 times. In addition to strength, merino sheepskin possesses the ability to wick moisture and odour away. This is why our ugg boots remain plush and luxurious for a very long time.
When UGG boots were first “discovered” in the 70’s the term UGGs had a broad meaning that encompassed any of the myriad of different styles of sheepskin, fleece-lined boots. They were mostly made by small businesses, or home-made by sheep ranchers or surfers. All that changed though when Deckers Outdoor Corporation got a hold of it.
In all truthfulness Deckers did put a lot of work into defining the name of UGG as a brand. It was the dissimation of the name through Hollywood and across the surfing world that really made UGGs a household name. Perhaps in time someone else would have taken the style to the next level, or the popularity could have grown naturally, but it didn’t. Deckers had put substantial marketing resources into popularizing the term UGG boots and they felt that it was in their best interests that the term be restricted to being used for their products only.
So it was that Deckers filed worldwide copyright claims on the term wholesale ugg boots on sale, UGGs, and UGG Boots, seeking to gain the right to keep other businesses from using the term to describe their products. The community, especially surfers and Australians were instantly up in arms about it. What gave deckers the right to copyright the word UGGs? It had been in popular use for years. Copyrighting UGG boots was like copyrighting “cowboy” boots. UGG was a general style of boot, not a brand name, at least that was the reasoning. The courts thought differently though, granting international copyright on UGG to Deckers Outdoor Corporation. After which Deckers issued a ton of cease and desist orders to all the manufacturers and dealers of “UGG” boots around the globe.
The thick fleecy inner of our merino sheepskin ugg boots are constructed from millions of microscopic fibres which posses extremely remarkable qualities. Among these marvels is strength and elasticity. Ounce for ounce, wool is stronger than steel and can withstand being bent over 30,000 times. In addition to strength, merino sheepskin possesses the ability to wick moisture and odour away. This is why our ugg boots remain plush and luxurious for a very long time.
When UGG boots were first “discovered” in the 70’s the term UGGs had a broad meaning that encompassed any of the myriad of different styles of sheepskin, fleece-lined boots. They were mostly made by small businesses, or home-made by sheep ranchers or surfers. All that changed though when Deckers Outdoor Corporation got a hold of it.
In all truthfulness Deckers did put a lot of work into defining the name of UGG as a brand. It was the dissimation of the name through Hollywood and across the surfing world that really made UGGs a household name. Perhaps in time someone else would have taken the style to the next level, or the popularity could have grown naturally, but it didn’t. Deckers had put substantial marketing resources into popularizing the term UGG boots and they felt that it was in their best interests that the term be restricted to being used for their products only.
So it was that Deckers filed worldwide copyright claims on the term wholesale ugg boots on sale, UGGs, and UGG Boots, seeking to gain the right to keep other businesses from using the term to describe their products. The community, especially surfers and Australians were instantly up in arms about it. What gave deckers the right to copyright the word UGGs? It had been in popular use for years. Copyrighting UGG boots was like copyrighting “cowboy” boots. UGG was a general style of boot, not a brand name, at least that was the reasoning. The courts thought differently though, granting international copyright on UGG to Deckers Outdoor Corporation. After which Deckers issued a ton of cease and desist orders to all the manufacturers and dealers of “UGG” boots around the globe.
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